Free template
A month of posts, already planned.
Four weeks of post ideas built around the photos your guests already take — reels, stories, carousels, and review highlights, with caption starters and footage sources for each slot.
What's inside
- ✓ 28 days of post ideas across Instagram and TikTok
- ✓ A repeatable weekly rhythm: reels, stories, carousels, review highlights
- ✓ Footage source for every slot (guest uploads vs. staff shots)
- ✓ Caption starters you can adapt in seconds
- ✓ Built-in collect-and-review days so the pipeline stays full
- ✓ A status column to run it as a working tracker
How to use it
- 01
Import into Google Sheets
File → Import → Upload in Google Sheets (or open directly in Excel). Each row is one post slot.
- 02
Anchor it to your week
Shift the days so reels land when your audience is on — most operators do best evenings and weekend mornings. Keep the cadence even if you move the slots.
- 03
Fill slots from your guest uploads
The calendar assumes a steady supply of guest footage. A QR code at the end of the tour or on the table keeps the source column full without anyone chasing files.
- 04
Batch the production
One sitting per week: star the best uploads, create the week's reels, then post per the calendar. With Tourbo each reel is a template and a couple of clicks.
Social media calendar FAQ
Questions, answered.
How often should a tour operator or restaurant post?
The calendar plans 5–6 posts a week, which most operators sustain comfortably once collection is automatic. Consistency beats volume — a steady 4 posts every week outperforms 10 one week and silence the next.
Do I need both Instagram and TikTok?
Start where your customers already are — for most tourism and food businesses that's Instagram. The calendar marks which reels are worth cross-posting to TikTok; with Tourbo the same finished reel publishes to both.
What if I don't have enough photos to fill the calendar?
That's the collection problem, and it's the easiest one to fix: a QR code shown at the emotional peak of the experience fills your library from every single departure or service. Collecting with Tourbo is free.
The photos these templates need? Your guests have them.
Tourbo collects guest photos with one QR scan — free, rights-cleared, organized. The templates get a lot easier when the library fills itself.